Promotional event VS Promotional game in Belarus
A promotional event and a promotional game are the most common promotional events. How do they differ and how not to make a mistake in determining the type of event?
Gathered the main criteria for distinguishing a promotional event from a promotional game for you.
1. holding a raffle
promotional event: no drawing
promotional game: prize fund drawing
2. receiving the winnings
promotional event: all participants who fulfill the conditions receive the prize.
promotional game: only winners, the number of which is limited, receive the prize.
3. state registration
promotional event: not required
promotional game: registration in MART. The list of documents for registration is defined in clause 6 of the Regulations on the promotional games.
4. payment of fee
promotional event: not payable
promotional game: 5 BV (185 BYN)
5. liability for violation of the rules
promotional event: fine: from 185 to 370 BYN (for individuals); from 370 to 925 BYN (for sole proprietorships); from 740 to 1850 BYN (for legal entities)
advertising game: fine: up to 740 BYN (for individuals); 370 to 7,400 BYN (for sole proprietorships); 740 to 18,500 BYN (for legal entities).
Examples:
promotional campaign: when buying goods worth 50 rubles or more, each customer will receive a box of chocolates as a gift
promotional game: buy our goods and participate in a drawing for a trip to Egypt.
❗️ Important
The phrases "gifts are given to the first 1000 participants of the campaign", "the campaign is valid if the organizer has gifts" are a promotional game, not a promotional campaign.
