An international group with offices across the EU, CIS, and other jurisdictions approached REVERA to establish compliant internal processes with the use of AI. The client required guidance on regulatory requirements across various territories for AI content creation and implementation in HR, PR, and other departments.
When the request came in, the EU AI Act was just beginning to take effect, with official implementation guidance still under development. Despite this uncertainty, certain prohibitions were already active, creating regulatory ambiguity for businesses. Moreover, the legal protection of AI-generated content remained unresolved, accompanied by inconsistent case law. Many companies struggled to adapt their existing AI usage to new regulatory frameworks while protecting their intellectual property rights. This was the challenge REVERA’s lawyers needed to address.
Our team needed to provide the company with a comprehensive overview of current AI regulation across multiple jurisdictions, conduct detailed analysis of regulatory requirements for various business activities within the group, and separately examine copyright issues for AI-generated content including code, graphics, characters, text materials, promotional videos, and other outputs.
To help the company navigate new regulations and establish compliant AI usage, the REVERA team took several key steps:
As a result, the group of companies implemented adjustments across various departments using AI, minimizing risks of violations and potential liability (including fines under the EU AI Act).
Technology regulation often lags behind rapid technological advancement. When new legislation emerges, companies frequently face more questions than answers: How to implement requirements practically? How to use new tools while staying within legal boundaries?
In these situations, specialized lawyers can significantly ease understanding of these processes, help “translate” complex regulatory language into actionable business steps, and explain what really needs to be done immediately versus what can be planned for the future.
If your company already actively uses AI or is planning to implement AI in specific internal processes, trust AI compliance matters to REVERA lawyers.
REVERA Arbitration & IT Disputes team (Kristina Voinilovich, Kamal Terekhov, Alexander Struzhko) — experts in IT/IP law.