Franchising: what is it, how does it work and what is it for?

Franchising (franchise) is a convenient tool for creating mutually beneficial relationships, where business owners get the opportunity to enter new markets at lower costs, and entrepreneurs-users (franchisees) get the opportunity of entrepreneurial activity with a lower level of risks.

REVERA lawyers have prepared a guide that covers the main provisions of the franchising agreement: its distinctive features, types and forms, and how it works. The material provides an accessible description of how intellectual property rights are protected under a franchising agreement, as well as a step-by-step explanation of how such agreements are concluded and registered in Belarus.